Turn Your Craft Into Content | Mike Coffey of Coffey Custom Builds

Mike Coffey grew his social media audience from nothing to more than 120,000 Instagram followers. Here, he reveals how contractors can use social platforms to build trust, show their humanity, and turn finished-project beauty shots into real sales opportunities. He also shares how suffering a stroke last year changed his priorities. Instead of feeling consumed by the less inspiring parts of his business, he is now focused on building a life around the things he loves most: producing excellent work and the creation of meaningful content he can share with others.

In this episode you will learn: How much social growth your business really needs The difference between personal branding and company branding How Mike learned the best times to post Common social media mistakes contractors should avoid What to know before working with sponsors and brands Listen to the episode to learn more.

Resources: Learn more about Coffey Custom Builds here.