Turning Research into Revenue: The Art of the CMO Roadmap

<p>Most marketing doesn’t fail because of execution.</p><p>It fails because it was built on assumptions.</p><p>New podcast episode is live: Turning Research into Revenue: The Art of the CMO Roadmap with <a href="https://www.linkedin.com/in/angeloponzi/">Angelo Ponzi</a></p><p>In this conversation, we dig into something I see all the time with growing companies:</p><p>They jump straight into tactics — campaigns, ads, messaging — without truly understanding their customer, their market, or what actually drives buying decisions.</p><p>And then they wonder why it doesn’t work.</p><p>Angelo breaks down:</p><p>Why “build it and they will come” is a dangerous mindset</p><p>How to actually use research to drive revenue (not just collect data)</p><p>Why one-size-fits-all marketing doesn’t work</p><p>How to build a real CMO roadmap that connects strategy to execution</p><p>One of my favorite takeaways:</p><p>Research doesn’t have to be expensive… but not doing it is.</p><p>If you’re trying to grow your business and want your marketing to actually perform, this episode is for you.</p>