Profit Driven Marketing

<p>Marketing shouldn’t feel like a black hole where money disappears and “hope” is the strategy.</p><p>In the latest episode of Building Up Your Business, I sat down with <a href="https://www.linkedin.com/in/ballisticarts/">Ted Lau</a> from <a href="https://www.linkedin.com/company/ballistic-arts/" target="_self">Ballistic Arts</a> to break down how profit-driven marketing actually works—especially for B2B, manufacturing, and multi-generational businesses.</p><p>We cover:</p><p>Why most companies start marketing before understanding their true marginsHow to reverse-engineer growth using real numbers (not vanity metrics)</p><p>The difference between gross profit and what actually ends up in your pocketWhy data beats gut feel in marketing decisions</p><p>The 60/40 balance between content and paid ads that creates sustainable growth</p><p>This episode is practical, numbers-focused, and designed to help leaders stop guessing and start treating marketing like the investment it should be.</p><p>If you care about growth and profitability, this one’s for you.</p>