AI Use Cases For Sales

A friendly, no-pressure tour of practical AI use cases for sales -- shared not by self-proclaimed experts, but by fellow learners passing along what's actually working.

AI use cases for sales don't have to feel overwhelming. In this webinar-style episode, Mark McGraw opens up the toolbox and walks through a wide range of practical ways he and the Sandler Sales Engine team are using AI -- with one honest caveat up front: nobody here claims to have the world's knowledge of AI. The goal isn't to crown gurus or sell you on getting left behind. It's to give everyone an approachable entry point and a few ideas worth trying.

Recorded live from one of our most popular workshops -- you'll see the audience chat pop up on screen throughout -- Mark covers tool-agnostic thinking, project folders, prompting fundamentals, recording and transcribing your calls, turning transcripts into LinkedIn posts, automating LinkedIn connections, stringing prompts into a prospecting workflow, pre-call planning, weekly briefings, AI role play, and creating decks and visuals. By no means all of it, but plenty to spark ideas wherever you are on the curve.

Fun fact: the intro and graphics for this episode were created entirely with AI. As Mark puts it, you can't do everything -- but you can do one thing at a time. Pick the idea that fits your world and give it a try this week.

Host: Mark McGraw -- Building Your Sales Engine

In This Episode:

Why you don't need to be an AI expert to start using it in sales

The 84% stat: most people haven't touched AI, so showing up already puts you ahead

George Carlin's "idiots and maniacs" and why everyone's at a different level

Being tool-agnostic and thinking like an architect instead of chasing platforms

Project folders: a simple, high-impact first step

Adding skills/plugins and customizing a sales skill to Sandler methodology