The Real Reason You're Not Doing the Thing You Know You Should: Dr Julie Smith

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Why do you know exactly what you should be doing, and still not do it? Dr Julie Smith breaks down the psychology of procrastination, fear and self-sabotage, and reveals how she went from an NHS psychologist to building a mental health platform with millions of followers and a Sunday Times #1 bestseller.

Dr Julie Smith is a Chartered Clinical Psychologist who spent a decade in the NHS before building one of the world's largest mental health education platforms, reaching an audience of over 10 million people across TikTok, Instagram and YouTube. She is the Sunday Times #1 bestselling author of Why Has Nobody Told Me This Before?, which has sold nearly 2 million copies and was the UK's top-selling nonfiction book of 2022.

She explains:

Why the fear you feel before doing something new is just your brain's stress response, and how to work with it instead of against it Why she's never once used a call to action, and how giving everything away for free built a following of millions The real psychological reason behind procrastination, and the simple weekly framework she uses to beat it Chapters

00:00:00 Intro 00:02:06 Leaving The NHS To Build A Private Practice 00:05:07 The First Viral TikTok Video 00:06:34 Fear Of What Colleagues Would Think 00:09:29 Overcoming Fear Of Being On Camera 00:11:25 Understanding The Stress Response 00:12:38 Building A Healthy Relationship With Failure 00:14:22 How Lockdown Accelerated Her Content Growth 00:16:27 Getting A Book Deal 00:18:29 Becoming The UK's Top-Selling Nonfiction Author Of 2022 00:21:52 Handling Fame And Millions Of Followers 00:24:11 Her Content Creation Process With Husband Matt 00:29:04 When A Video Goes Viral For The Wrong Reasons 00:31:19 You Don't Have To Go Viral To Build A Business 00:32:42 The Unsustainable Early Years Of Content Creation 00:34:35 Raising Entrepreneurial Kids 00:39:19 Making An Unsexy Topic Engaging 00:40:05 The Power Of A Visual Hook 00:45:06 Why Content Creation Is Harder Than It Looks 00:47:09 Why She Never Uses A Call To Action 00:51:37 Using A Teleprompter Without Losing Personality 00:54:23 Overcoming Fear When Starting A Business 00:56:37 Why Word Of Mouth Still Works 00:57:31 A Step-By-Step Framework For Facing Fear 00:59:57 Handling Unsupportive Family And Friends 01:03:36 Beating Procrastination 01:07:03 Closing Thoughts

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