AI Isn’t Rotting Our Brains. It’s Just Making Judgment Optional

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AI isn't rotting our brains. But by making execution almost free, it may be making judgment optional. A CMO's take on AI, critical thinking, and building teams.

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AI isn't necessarily making us stupid. But when we outsource the thinking that comes before execution, we stop practicing the skills that create judgment: problem framing, taste, creativity and knowing what good looks like. AI is most powerful when it amplifies those skills, not when it replaces the work that builds them.