S10 E3 How Weather Quietly Reshapes Buying Strategy, Sales and Shopper Behaviour

In this episode of Buying Beyond we dive into one of retail's biggest unspoken variables - the weather, and how it quietly reshapes shopper behavior, sales patterns, and buying strategy. We kick off discussing the current UK heatwave before unpacking how extreme temperatures are driving record-breaking sales in soft drinks and ice cream, changing shopping channels (in-store vs. online), and creating headaches for buyers and merchandisers trying to plan stock, promotions, and seasonal transiti...