The Human Side of Wealth Management with Sarah Roughsedge

Sarah Roughsedge: Women and Wealth, Financial Confidence and Rethinking Financial Advice

In this episode of BWD In The Know, Ellie Corkill hosts the latest instalment of her mini-series, The Human Side of Wealth Management.

Ellie is joined by Sarah Roughsedge, Chartered Financial Planner, author and founder of Eva Wealth, for a conversation about women and wealth, financial confidence and why the traditional advice model hasn’t always worked for everyone.

Sarah shares her unconventional journey into financial services, having originally trained as a neuroscientist before changing direction and becoming a financial planner. She reflects on the experiences that led her to recognise how often women were being left out of financial conversations, and why she decided to build an approach designed to make money and investing feel more accessible.

In this episode, they discuss:

Sarah’s unconventional career journey from neuroscience into financial planning, and how her original training still influences the way she works with clients todayWhy women have historically been left out of core financial conversations and how this can affect confidence around money and investingHow financial services has traditionally communicated differently with men and women, and why language and approach matterMoving beyond products and performance to understand a client’s values, behaviours, priorities and wider lifeWhy clients going through divorce, bereavement and other major life changes may need more time and space before making financial decisionsChallenging the idea that women are naturally more cautious investors, and why confidence and understanding can be more important than capabilityThe role of financial coaching alongside traditional advice and how understanding behaviour can help clients make better decisionsMaking financial guidance more accessible to people who may not fit the traditional wealth management modelThe growing role of AI and technology in financial advice, what it could replace and where trust and human relationships will continue to matterSarah’s wider mission to improve women’s financial confidence through her book, Smart Money, Strong Women, and her upcoming app, MyWealthVault

This is an open and thought-provoking conversation about women and wealth, the psychology behind financial decision-making and how the advice profession can continue to evolve to better serve the individual sitting in front of you.

Whether you work in wealth management or financial planning, are interested in the future of advice, or simply want to better understand the relationship between money, confidence and behaviour, this episode is well worth a listen.

Chapters

00:00 Introduction to Sarah and Evo Wealth

04:01 Creating a Women-Centric Financial Proposition

07:16 Building a Differentiated Financial Service