190. The Content Strategy That Turned a Failing Startup Into a Million-Dollar Business with Natalie Barbu

What if the piece of content you almost didn’t create could completely change your business? In this episode, I sit down with Natalie Barbu, founder and CEO of Rella, to talk about how one viral video helped save her company when she had just $25,000 left in the bank. Natalie shares how to create content that solves problems, turn views into customers, find the right niche, use AI to simplify your content strategy, and build a brand that creates relationships instead of just transactions. We also dive into pivoting when something isn’t working, building trust through in-person connection, and why following your curiosity can lead you to opportunities you never planned for. Tune in to learn how to create content that does more than get attention and start using it to build a business that actually grows.

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In this episode, you will learn:

00:00 Meet Natalie Barbu, founder and CEO of Rella.

06:30 How to know when an idea is worth pursuing.

08:15 What do you do when your business has just $25,000 left in the bank?