Episode 234: Alibi Founder Marianne Cursetjee on Building an Award-Winning Cannabis Brand with Purpose

Recorded live at ICBC Berlin 2026, Chuck sits down with Marianne Cursetjee, founder of Alibi, to discuss how a personal battle with cancer inspired one of the cannabis industry's most respected brands.

From Oregon to New York, Alibi has built a reputation for producing award-winning flower and pre-rolls while staying committed to quality, employee wellbeing, and authentic cannabis experiences. Marianne shares how the company has navigated highly competitive markets, why premium flower matters, and what it takes to stand out in today's rapidly evolving cannabis industry.

The conversation also explores European cannabis regulations, the future of international expansion, why cannabis should be treated as medicine, and the importance of cultivating clean flower instead of relying on remediation technologies.

Whether you're interested in cannabis cultivation, entrepreneurship, premium products, or the future of the global cannabis market, this episode offers valuable insights from one of the industry's most passionate founders.

🔥 Topics Covered

• Building Alibi from a personal healing journey

• Expanding from Oregon to New York

• Winning top cannabis awards in multiple states

• Creating award-winning pre-rolls

• Why premium flower always comes first

• Paying employees a living wage in cannabis

• European cannabis regulations and medical markets