The Hybrid Leader: How Retail's Future Demands Breadth Over Specialisation

What does it take to lead a 250-year-old brand across eight Southeast Asian markets in an era of TikTok commerce, agentic AI, and fragmented consumer journeys? In this episode, we sit down with Evelyn Chua, Managing Director for Southeast Asia and Oceania at Birkenstock, who brings 15 years of retail leadership across luxury fashion, beauty, wines and spirits, and e-commerce. Evelyn shares how she has navigated some genuinely distinct career transitions: from DFS and the world of travel retai...