英语新闻丨可捏玩具缓解学生和职场人士压力

Chinese novelties firm looking for different growth path from Pop Mart

中国新潮玩企业探索不同于泡泡玛特的发展路径

In a shopping mall in Hopson One Mall in Yangpu district, Shanghai, hundreds of visitors line up at a popup store. They are drawn by a popular item — squishy cake toys — colorful, foam squeezables designed for stress relief and fashion statements. Unlike ultra-squishy toys, this item has a firmer foam texture, great for office desk decor, party gifts or relieving work and school pressure for both kids and adults alike.

在上海杨浦区合生汇购物中心的一家快闪店外，数百名消费者排队等候。他们被一款热门商品吸引——解压蛋糕玩具。这类色彩鲜艳、柔软可捏的泡沫玩具，既能缓解压力，也成为一种时尚表达。与极度柔软、容易变形的传统解压玩具不同，这款蛋糕玩具采用更具支撑感的泡沫材质，既适合作为办公室桌面装饰，也可作为派对礼物，同时能够帮助儿童和成年人缓解学习与工作压力。

The squishy cake toy comes in a variety of scrumptious shapes — strawberry, cherry, croissant and mushroom. Each of them is priced at around 25 yuan ($3.7).

这些解压蛋糕玩具有多种“美味”造型，包括草莓、樱桃、羊角面包和蘑菇等，每个售价约25元人民币（约合3.7美元）。

“I bought three squishy cake toys today. I like the soft touch of the toys. It is very stress-relieving,” said Zhang Le, a 30-year-old designer in Shanghai.

“我今天买了三个解压蛋糕玩具。我喜欢它柔软的触感，真的很能缓解压力。”上海一名30岁的设计师张乐说。

"I took my daughter to the pop-up store here. She likes squishy cake toys very much. She often shares the toys with her classmate. I bought five for her and one for myself. I can put the squishy cake toy on my office desk. It puts me in a good mood," said Cheng Yuqi, a 45-year-old mother in Shanghai.

“我带女儿来到这里的快闪店，她非常喜欢这种玩具。她经常和同学分享。我给她买了五个，也给自己买了一个。我可以把它放在办公室桌上，每次看到它都会让我心情变好。”上海45岁的母亲程雨琪说。

Since July, another style of squishy cake toys produced by Shanghai local brand Molynk have gone viral on TikTok. Related videos have already topped 180 million views. The product, priced at 299 yuan, sold out soon after its global debut, with 5,000 units purchased.

自7月以来，上海本土品牌莫尼（Molynk）生产的另一款解压蛋糕玩具在TikTok上迅速走红。相关视频浏览量已超过1.8亿次。这款售价299元的产品在全球首发后很快售罄，共有5000件被抢购一空。