How a credit union paid off member debt and kept growing

Paying off member debt is not the kind of growth strategy most financial institutions would put on paper.In this episode of CEO: Behind the Scenes, Andrew Swoger, President and CEO of Keesler Federal Credit Union, discusses how the credit union doubled assets, expanded branches and built a service culture around doing more for members.Swoger shares how Keesler Federal turned generosity, discipline and member trust into a model for sustainable growth.

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