283.The Fractional CFO Files: How CFOs get Sales, Ops & Products on the same page with Roger Castle

Roger Castle is a fractional Finance Director and CFO with The CFO Centre. In this episode, Roger joins Hannah to unpack what it really takes to lead through change, from persuading a fast-growing team to accept its first-ever cost cuts, to helping SME owners turn vague ambitions into concrete, achievable growth plans. Roger shares the practical realities of working as a fractional CFO across multiple clients at once, and the mindset shift required to move from corporate scale to hands-on SME finance.

In this episode, they cover:

Leading a workforce through its first-ever cost-cutting exerciseReading personality types to get sales, ops and product directors aligned around the numbersTurning short-term-focused CEOs into long-term plannersBlending top-down market data with bottom-up revenue modellingManaging a management buyout alongside an incumbent FD