The First Latina to Beat Bobby Flay Breaks Down Her Real Numbers Ep. 219

<p>Rosana Rivera runs three businesses under one roof: a bakery storefront, a wholesale bread program, and a catering and events company called Gatheria Studio. Most operators would guess wholesale wins on volume alone. It doesn&#39;t. Catering does, by a wide margin, sometimes 30 to 40 percent margins in a good season, more than either of the other two combined at the bottom line.</p><p>She&#39;s also the first Latina chef to ever beat Bobby Flay on television, and the casting process that got her there is worth hearing before you ever get a similar email yourself.</p><ul><li>The one piece of advice from her producer that won her the Beat Bobby Flay episode, and how she practiced her signature dish for exactly the time she&#39;d be given</li><li>What it actually costs to open a restaurant right now, and why the number most people quote is too low</li><li>Why she runs a monthly AI audit on her own online reviews, and what it caught in her matcha program before it became a real problem</li></ul><p>André Natera and Rosana Rivera cover why most influencer marketing for restaurants doesn&#39;t move the needle, whether kitchen robotics are actually worth the investment, the one ingredient that wrecks her food cost every single year no matter what, why a bakery&#39;s margins are thinner than most chefs assume, and the full breakdown of why her events business outperforms both her storefront and her wholesale account.</p><p>It ends where every episode ends, with the Mount Rushmore.</p><p><strong>Guest</strong></p><p><a href="https://www.instagram.com/chefrosanarivera/" target="_blank" rel="noopener noreferer">@chefrosanarivera</a><a href="https://www.instagram.com/chef_andthebaker/" target="_blank" rel="noopener noreferer">@chefandthebaker</a></p><p><strong>Links</strong></p><p>Lead Like a Chef App → <a href="https://studio.com/apps/andre/leadlikeachef">https://studio.com/apps/andre/leadlikeachef</a><br>Get the Books → <a href="https://chefspsa.com/books">https://chefspsa.com/books</a><br>Shop Chef&#39;s PSA Merch → <a href="https://shop.chefspsa.com/">https://shop.chefspsa.com/</a><br>Get Episodes Early on Substack → <a href="https://chefspsa.substack.com/">https://chefspsa.substack.com/</a><br>Follow Chef&#39;s PSA on Instagram → <a href="https://www.instagram.com/chefspsa/">https://www.instagram.com/chefspsa/</a></p>