$22M Skincare Brand by 28! $500K in Week 1 With Bouf! How Rachael Wilde Leads a 26-Person Marketing Arm, TBH Skincare Founder

<p>She built a $22M skincare brand with a team of 26 marketers and hundreds of TikTok micro-influencers. But then she found a multi-million dollar gap in the hair growth market.</p><p>Rachael Wilde is the co-founder of TBH Skincare and hair growth brand, Bouf. Not only has Bouf partnered with Indie Clinton, they also achieved $500K+ in revenue in the first week of launch.</p><p>In this episode of Chew the Fat, Rachael reveals her bet on Bouf after being told no by her CEO, the marketing playbook that turned creators into a movement, and what it’s really like restructuring a 37-person team overnight.</p><p><br></p>