Ep 120: What Clubs Can Learn From Brands that have to Earn Opt in - with Crosby Renwick

Clubs have something almost every other brand would want: an audience that already said yes. That advantage can quietly turn into a liability the moment it becomes a reason to stop asking whether a message is worth sending.

Join Derek with Crosby Renwick, who spent 30 years in advertising sending messages that had to earn attention, and now sits on the board of Marrakesh Country Club.

The clubs winning on communication aren't the ones sending more. They're the ones who know who they are, say it with restraint, and let every member know their message was written for them.

If your team is buried in emails that members keep asking about anyway, this is the episode to start with.

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