Dr. Karthik Nagendra | The power of B2B thoughtleadership | CMO Convo

<p>Thoughtleadership is a term that gets thrown around a lot, in many different circumstances.</p><p>So, let's drill into a specific function and form: applications of thoughtleadership in B2B marketing strategies. </p><p>Fractional CMO, Dr. Karthik Nagendra knows all about its power and applications, which is why he's joined us to share his insights on what a modern B2B thoughtleadership strategy needs to look like.</p><p>What are its aims? What are the components? And how do you measure success? We dig into all this, and more.</p>