Michelle Peterson | Prioritizing people with your performance | CMO Convo

<p>Understanding people is essential as a CMO, whether it's your audience or your employees, because this understanding needs to be at the heart of everything you do.</p><p>Whether it's crafting authentic stories, motivating your team, or informing performance marketing strategies: people need to be prioritized.</p><p>Michelle Peterson, CMO of Kendra Scott, knows this very well, which is why she joined us to share her insights on how her people-first approach is driving every aspect of her CMO role.</p><p>Discover the importance of people-first marketing leadership in this episode.</p>