Jim Kraus | Modern buyer personas for modern marketing | CMO Convo

<p>Modern buyer personas need to be based on more than demographics or firmographics. They need to look deep at what drives decisions, and who is ready to make certain decisions, according to Jim Kraus of the Buyer Persona Institute.</p><p>Jim joined us on the CMO Convo podcast to explain why buyer personas need to evolve, the power that modern, decision-based buyer personas can bring, and how you can get that level of understanding.</p>