CMO Convo

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Sarah Roberts | Human connection: the top priority for CMOs in 2024 | CMO Convo

Sarah Roberts | Human connection: the top priority for CMOs in 2024 | CMO Convo3 jan 202445 min

<p>2023 was a big year for marketing tech, particularly AI. So much so it can easy to lose sight of the real core of marketing: people.</p><p>We market to people, people make up our teams, the other stakeholders within your organization are people.</p><p>That's why we're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining that human connection and focus is going to be critical to success in the coming year.</p>