Burn the playbook

<p>Some CMOs walk into a new role with a playbook already in hand. Frameworks that worked before, campaigns that grew the last company from five to fifty million. Handy. Except when it isn&#39;t.<br>In this episode of CMO Therapy, Lucy is joined by the brilliant Louise Beaumont to talk about exactly that moment: when the playbook that made you look like a genius somewhere else suddenly doesn&#39;t fit, because the category&#39;s different, the audience doesn&#39;t even know they have the problem yet, and the map you&#39;re used to following just... doesn&#39;t exist.<br>So what do you do? Burn it. Literally the title of this episode.<br>Louise sums up the mindset perfectly: &quot;if you get it right, if you shift enough worldviews, if you create a category that didn&#39;t exist before, it&#39;s the best feeling in the world.&quot;<br>If you&#39;ve ever walked into a role and quietly wondered whether what worked before will work again, this one&#39;s going to hit home.</p><p><br></p><p>Music clip by Filo Starquez, Divergence</p>