225. Jami Streamlines Her Offers and Raises Her Rates

Jami Glenn hits a wall juggling too many coaching offers for families and keeps looping back to underpricing her groups.

Jami is an emotional wellness coach with a background in public school teaching. Jami helps families move through meltdowns and big emotions with more calm, connection, and a lot less yelling. She joined The Hive six months ago and quickly filled her client roster, but now she faces the fallout of custom-building every workshop, offer, and group on the fly. Today, she wants a plan for her core offers and her pricing, so both her business and her clients can breathe.

Jami came in scattered from saying yes to every district and nonprofit that asked her to speak. Together, we mapped a group-first offer suite, ran the real numbers on what it would take to pay herself well, and tackled the emotional blocks around charging more. By the end, Jami was clear: she’s done running her business like a side project. She’s ready to own her methodology, structure her workshops for her actual clients, and talk confidently about why her Parent Lab is worth every penny.

Let me highlight what happened when Jami and I broke her offers wide open and set a plan she can stick to.

Watch the moment where Jami admits she’s pricing from a ministry mindset and what happens when we run the math on her revenue dreams versus her people-pleasing instincts.

Key Takeaways

Define Core Offers and Pricing: Jami mapped out a sustainable suite focused on Parent Lab, Kid Lab, and selective private coaching, clarifying what gets her best results and where to direct her energy each month.

Teach Organizations Your Boundaries: When groups or districts invite you in, use a standardized “how we roll deck” to outline your non-negotiable delivery structure and pricing, so you never scramble to create a one-off workshop again.

Charge for the Value You Deliver: Running the numbers shifted Jami’s thinking from “Can they afford it?” to “What’s required to serve sustainably?” and made her realize she must raise rates or risk burnout.

Lead Sales Conversations Toward Groups First: Framing group programs like Parent Lab as the preferred option for most families (and backing that up with social proof) gives both client and coach a better experience.

Put Nurture on Autopilot with a Rotating Offer Footer: Jami can keep all revenue streams visible in her weekly emails by adding a footer with current courses and group offers, making sales a steady habit, not a scramble.

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