Code to Market

← Code to Market8 jun · 12 min

Email is DEAD, right?! + Practical AI Marketing

Email is DEAD, right?! + Practical AI Marketing8 jun12 min

<p>Episode 50 is all about practical AI use cases for marketers.</p><p>Hank shares the first AI-powered marketing tool he&#39;s built that actually changed how his team works: a Slack bot that analyzes event and customer data, identifies high-value segments, and launches personalized email campaigns in minutes. The result? More replies, more insights, and more ticket sales.</p><p>Gonto explains how he&#39;s using AI to analyze customer behavior, improve lifecycle marketing, and even turn founders&#39; daily voice notes into content engines that uncover patterns humans might miss.</p><p>They also debate whether email is actually dying, discuss why AI should make marketers <em>more</em> creative instead of less, and break down how companies should be adapting their websites, docs, and signup flows for AI agents.</p><p>Plus: Code to Market Summit 2027 is officially happening.</p><p></p>