CMS Is Dead, Loops Are In, CMOs Are Getting Fired

<p>Salesforce bought Contentful, and we think it says everything about where the CMS is headed. Hank&#39;s case: the CMS cured &quot;marketers can&#39;t ship without engineers,&quot; but the cure became its own disease, no creativity and every page looking the same. Now that every marketer effectively has an engineer on call, agent-first editing wins. Gonto explains why he invested in Flint and why the real CMS opportunity was never your homepage.</p><p><br></p><p>Then the topic everyone got confused about on Twitter: Boris and Peter both said to stop prompting and start building loops, and neither explained how. Gonto breaks down what a loop actually is (an orchestrator agent that launches, tests, and re-tasks sub-agents), and Hank drops the controversial take: managing agents is just middle management, and it&#39;s the most important skill of 2026. We get into what happens to junior marketing roles, and why CMOs who can&#39;t open a coding agent are getting fired within months.</p><p><br></p><p>We close on the Founders Fund Mafia video and why it works on every level: known faces, a game everyone played, and a format that reveals exactly what you want to know about those people.</p><p><br></p><p>Links:</p><p>Claude Code for Marketers workshop (next cohort Sep 14): https://codetomarket.ai</p><p>All episodes: https://codetomarket.fm</p><p><br></p><p>Agree that managing agents is middle management? Tell us why we&#39;re wrong in the comments, and send us the topics you want next.</p>