215. Why Passive Knee Braces Are Failing You with Adoram Leshem

Adoram Leshem is the Chief Executive Officer of Nübrace, an orthopedic aids company he founded after years of knee pain from martial arts, hiking, and dirt biking left him searching for a brace that actually worked. When nothing on the market gave him real support, he spent seven years engineering his own solution.

The core problem Adoram uncovered is that traditional knee braces are passive. They stabilize and limit movement, but they do nothing to actively support the leg during everyday actions like standing up, sitting down, or climbing stairs.

In this conversation, Adoram breaks down the mechanics behind Nübrace's Power Boost Active System, a spring-based design that absorbs body weight on the way down and releases power on the way up. He also explains why the company is targeting the aging knees demographic first, how mobility loss triggers a broader physical and mental decline, and what changed between the first and second generation of the product.

Listeners walk away understanding why an entire industry stayed stagnant for decades, and what it actually takes to turn a passive medical device into an active one.

Website: https://expanio.com/

Podcast website: https://expanio.com/commerce-untold-podcast/

Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@CommerceUntold/featured

Guest: Adoram Leshem, Chief Executive Officer and Founder, Nübrace

Adoram Leshem's LinkedIn: https://www.linkedin.com/in/adoram-leshem-a1a83b/

Nübrace: https://nubraces.com/

Watch the full episode video here: