
← Commerce Untold25 aug · 37 min
219. How To Fix Retail Shelves with Amit Chachek
Amit Chachek spent two decades building award winning visual effects for brands like Walmart and Coke before founding WeR AR, an augmented reality company built to fix the physical retail shelf.
His core argument is simple. Retailers know everything about their backroom inventory and everything about the point of sale, but the space in between, the shelf itself, is a blind spot.
Amit walks through how WeR AR uses a standard smartphone camera, no robots or fixed shelf cameras required, to let employees detect, verify, and fix shelf issues in real time. He explains the RGIS partnership, how data ownership is split between the platform and the retailer, and why he still believes smart glasses are three to five years from being useful in the enterprise.
Listeners get a grounded look at where AI actually helps on the retail floor right now, and where the hype around wearables and robotics still outpaces reality.
Website: https://expanio.com/
Podcast website: https://expanio.com/commerce-untold-podcast/
Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@expanioglobal
Guest: Amit Chachek, CEO, WeR AR
Amit Chachek's LinkedIn: https://www.linkedin.com/in/amitchachek
WeR AR: https://wer.io
Key Takeaways: