How Sean Miku Built 1,200 Agents in 22 States: Real Estate, AI, and Human Connection :: Ep 209 Competitive Edge Podcast

In this episode of the Competitive Edge Podcast, Brian Covey sits down with Simply Home founder and CEO Sean Miku, who has built a real estate organization of over 1,200 agents across 22 states in just a few years.

Sean unpacks how he’s simplifying real estate for consumers and agents, why big portals are making the home search more confusing, and his vision for hybrid brick‑and‑mortar “Home Stores” where buyers can immersively shop and close on homes from anywhere.

They dive into leading a large, distributed team through wars, rate shocks, and the NAR settlement era, why human connection beats automated drip campaigns, and how to use AI as an empowering tool instead of replacing yourself with it. Sean also breaks down his recruiting machine that uses Claude, data, and personalized outreach to attract high‑quality agents daily.

If you’re in real estate, mortgage, or any commission-based business and you want to grow a team, recruit better people, and stay relevant in an AI-driven world, this conversation is packed with practical, real-world plays you can implement now.

TIMED HIGHLIGHTS

1:02 – The original vision: Making real estate simple for agents and consumers

1:42 – How big portals are hurting buyers and adding complexity

3:27 – Hybrid brokerage model and the “Home Store” immersive shopping vision

5:11 – Leading 1,200 agents in 22 states during wars, rates, and noise

6:13 – What consumers really care about vs industry “bubble” conversations

8:21 – AI’s influence, MIT study, and why blind trust in AI is dangerous

10:29 – How Sean actually uses AI (Claude, Fixer, automation, reporting)