Richie French launches LXRY ICE

Frozen tap water in your fancy cocktails?Sometimes that water doesn't taste so good.Finally, you can say ... eh, no thanks!Richie French has a 'cool' new product on the market.It’s called The LXRY ICE Collection. 🧊He's leveraged his role in the family business Pure Irish Ice to innovate at the top of the market.#innovation #smallbusiness #ireland #hospitality #bars #cocktails

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