We Cut Our Content Production From 6 Hours to 40 Minutes (Here's the System)

This week I did something I've been telling people to do for years but had been too comfortable to try myself. I pushed for volume. A daily podcast. Ten clips a day. Twenty pieces of content across every platform. The kind of output that used to take my team six hours and three people.

So we ran an audit, rebuilt the entire thing with AI, and got it down to something I can run from the sideline of my kid's soccer practice.

In this episode I get into why we did it, the system we built, the tools we actually use, the problem we hit (one of them involves Messi and Ronaldo), and the early numbers that genuinely surprised me.

If you've been creating and not getting the results you want... this is the audit conversation you've been avoiding.

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Chapters:

00:00 Almost said the wrong show name

00:25 The Jenny Hoyos episode that started this

01:18 Selling "multipurposing" before clipping existed

02:24 The panel argument about posting volume

02:59 Why "it depends" is the real frequency answer

04:34 Why most people play it safe (capacity, not strategy)