Holy Grail 02: Surveying the Landscape

<p>My first stop: a conversation with Carey Armstrong, who has glimpsed the Grail! She&#39;s been at Zillow, built a mortgage company, and is one of the few people I know who&#39;s seen this from every angle. I needed someone I trust to help me map the whole landscape before I start digging into the specifics. What we found: the Holy Grail has always been about profit, not consumers. The executives pitching it have probably never processed a loan. And the real unlock might not be price or convenience — it might be confidence that your deal will actually close. I didn&#39;t expect that going in.</p><p>Check out the companion site for this podcast series at <a href="https://holygrail.mikedp.com" target="_blank" rel="noopener noreferer">holygrail.mikedp.com</a>. It&#39;s a case file — the evidence I&#39;ve gathered, the theories I&#39;m testing, the questions I&#39;m chasing, and a place to drop intel if you&#39;re seeing patterns from the field.</p>