Marketing entrepreneur and off-road media veteran, Cole Quinnell, on Episode 330

Send us Fan Mail Cole shares his 35-year journey from car enthusiast to magazine editor to automotive marketing business owner. Starting with dirt bikes in the New Mexico desert, he became editorial assistant at Hot Rod Magazine in 1990 before launching 4x4 Power—where he built an entry-level off-road publication alongside Trent McGee and Tori Tellem. After twelve years at Peterson Publishing, he transitioned to Chrysler, where he worked in PR for engineering and traveled globally with execut...