Old Masters Series, Advertising’s Founder, Albert Lasker Part 3

<p>Today we’re continuing with Part 3 of our Old Masters Series, focusing on the contributions of Albert Lasker. </p><p>That’s because in 1898, Albert Lasker arrived in Chicago to work at Lord and Thomas, which he took over in only a few years.</p><p>And what Lasker and the copywriters he hired would do over the next 10 years would change the course of advertising.</p><p>We’ve covered lessons in Parts 1 and 2 of this Old Masters Series. Particularly, lessons for direct-response marketers.</p><p>Today we’re going to cover the last four lessons and then broaden our lens, because Lasker in fact had major and lasting impacts on our CULTURE, and he hasn’t gotten all that much credit for it as far as I’ve been able to tell.</p><p>So now’s the perfect time, since I think you’ll find some of the most important changes he caused to be interesting and possibly very useful in your own world.</p><p><br></p><p>Resources:</p><p>The Man Who Sold America, by <a href="https://www.amazon.com/Jeffrey-L-Cruikshank/e/B001IGT100/ref=dp_byline_cont_ebooks_1">Jeffrey L. Cruikshank</a> and <a href="https://www.amazon.com/s/ref=dp_byline_sr_ebooks_2?ie=UTF8&field-author=Arthur+W+Schultz&text=Arthur+W+Schultz&sort=relevancerank&search-alias=digital-text">Arthur W Schultz</a> </p><p><a href="https://www.amazon.com/Man-Who-Sold-America-Advertising-ebook/dp/B003SNJYTY">https://www.amazon.com/Man-Who-Sold-America-Advertising-ebook/dp/B003SNJYTY</a></p><p>The Persuasion Story Code</p><p><a href="https://www.amazon.com/dp/B0CFD2KXNQ">https://www.amazon.com/dp/B0CFD2KXNQ</a></p>