Inside P.F. Chang’s Viral Creator Strategy with Patrick Benson

Send us Fan Mail What makes a branded creator partnership actually resonate online? Patrick Benson, Social & Influencer Lead at P.F. Chang’s, joins Creator Economy Live to break down the thinking behind one of the brand’s recent standout TikTok collaborations. The conversation covers creator trust, trend-driven content, campaign planning, and the evolving role of influencer marketing inside major brands. Keith and Brendan also dive into the latest creator economy news — from Vine’s unexpe...