Creator Economy Live

← Creator Economy Live23 jul · 1 u 20 min

Episode 98: Swipe Right on Brand Comms with Michael Kaye

Episode 98: Swipe Right on Brand Comms with Michael Kaye23 jul1 u 20 min

Send us Fan Mail Keith and Brendan welcome Michael Kaye, global brand comms lead at Match Group, for a wide-ranging talk on dating apps and creator culture. News catchup covers C3/Live Nation's new creator festival For You Fest (a TanaCon callback), Google Search Console's new "platform properties" tracking, and creators dominating World Cup coverage. Guest discussion dives into Kaye's path into comms, how Match Group brands build creator partnerships, AI's impact on storytelling,...