From Finance Career to $1M Coach: The Full Strategy | Simon Alexander Ong

<p>Get a breakdown of Simon's frameworks in my free newsletter: <a href="https://bit.ly/4cc9Ryu" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4cc9Ryu</a></p><p><br /></p><p>Apply to work with me: <a href="https://bit.ly/3UzsuFW" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/3UzsuFW</a></p><p><br /></p><p>Simon Alexander Ong is a bestselling author (Energize, Penguin), keynote speaker and one of the world's leading personal development coaches. He left a six-figure finance career in 2017 to build a coaching practice from scratch, and has since grown a YouTube channel to 130,000 subscribers in under 12 months, a viral video with nearly 4 million views, a Sunday Times bestselling book, and a global speaking career.</p><p>In this episode, Simon breaks down the exact playbook behind every part of his business. From landing his first coaching client to engineering a viral YouTube video, getting a Penguin book deal, and commanding premium speaking fees.</p><p><br /></p><p>Listen on your podcast player: <a href="https://podcasters.spotify.com/pod/show/creatorplaybooks" target="_blank" rel="ugc noopener noreferrer">https://podcasters.spotify.com/pod/show/creatorplaybooks</a></p><p><br /></p><p>Follow Callum on socials: Instagram - <a href="https://www.instagram.com/thecallumc/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/thecallumc/</a></p><p><br /></p><p>LinkedIn - <a href="https://www.linkedin.com/in/callummcdonnell" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/callummcdonnell</a></p><p><br /></p><p>Produced by 7xContent - make your own podcast with us: <a href="https://bit.ly/3OXzZn0" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/3OXzZn0</a></p><p><br /></p><p>Follow Simon: </p><p>Instagram - <a href="https://www.instagram.com/simonalexanderong/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/simonalexanderong/</a></p><p>LinkedIn - <a href="https://uk.linkedin.com/in/simonalexanderong" target="_blank" rel="ugc noopener noreferrer">https://uk.linkedin.com/in/simonalexanderong</a></p><p>YouTube - <a href="https://www.youtube.com/@simonalexandero" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@simonalexandero</a></p><p><br /></p><p>Timestamps:</p><p>00:00 Introduction to Simon Alexander Ong</p><p>01:00 Why Simon left a six-figure finance career</p><p>03:00 The journey from the head to the heart05:00 Going full-time into coaching in 2017</p><p>08:00 Warren Buffett's #1 most important skill in business</p><p>09:30 How Simon got his first coaching clients</p><p>13:00 The Third Door framework and how to use it practically</p><p>17:00 How speaking grew organically from coaching</p><p>22:00 Building a personal brand before social media</p><p>28:00 How to answer "what do you do?" with a story</p><p>32:00 The YouTube strategy: outlier videos explained</p><p>40:00 How the "I'm 40" video happened (and nearly didn't)</p><p>48:00 Why it ranked 9/10 for 3 days then hit 1.5M views</p><p>52:00 Ad revenue breakdown and YouTube monetisation strategy</p><p>55:00 LinkedIn content strategy: hero, educational and interactive</p><p>01:00:00 What Simon's business looks like today</p><p>01:05:00 What's possible in coaching at every level</p><p>01:10:00 How to land speaking gigs and what fees are realistic</p><p>01:14:00 The truth about book deals and why royalties aren't the point</p><p>01:18:00 How to write a book (and why marketing is 50% of the job)</p><p>01:19:00 The James Bond opening — how to hook any audience</p><p>01:24:00 Simon's favourite coaching questions</p><p>01:27:00 The stories we tell ourselves and how to rewrite them</p><p>01:30:00 Why "making it" is a trap — and what to focus on instead</p>