
← Creator Playbooks28 jan · 1 u 31 min
World’s No 1 LinkedIn Expert: How To Grow a Personal Brand FAST in 2026
<p>Get a breakdown of Josh’s LinkedIn frameworks in my free newsletter: https://bit.ly/48JKUaa</p><p><br /></p><p>Apply to work with me:https://bit.ly/4qWT0VH</p><p><br /></p><p>Josh Sanders is the Head of Content for Chris Donnelly, where he helped scale one of the fastest-growing personal brands in the world from 0 to 3M+ followers across platforms and a 0-250,000 subscriber newsletter in under two years, then engineered the systems that turned that attention into a $10M+ education business.</p><p><br /></p><p>In this episode, Josh breaks down the data-backed LinkedIn growth playbook behind that rise. We cover how to grow a personal brand on LinkedIn in 2026, how to turn views into customers using offers, funnels, and attribution, why “don’t chase, attract” is the most effective creator strategy, how newsletters compound audience growth, and what most creators misunderstand about monetisation. Unlike most LinkedIn advice, Josh’s insights are backed by large-scale dataset reviews, rigorous testing, and real revenue outcomes. This is one of the most practical LinkedIn and creator growth masterclasses ever recorded.</p><p><br /></p><p>Listen on your Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell</p><p><br /></p><p>Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/</p><p><br /></p><p>Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/</p><p><br /></p><p>Follow Josh:LinkedIn - https://www.linkedin.com/in/joshejsanders/</p><p><br /></p><p>Timestamps (accurate + true to transcript)<br />00:00 Introduction to Explosive LinkedIn Growth</p><p>00:21 Meet Josh Sanders: Content Mastermind</p><p>00:36 The Power of LinkedIn for Business Growth</p><p>02:32 Setting Clear Goals and Content Pillars</p><p>09:23 Optimizing Your LinkedIn Profile</p><p>17:21 Engaging with Your Network and Building Relationships</p><p>25:57 Creating High-Impact Content</p><p>28:10 Analyzing and Adapting Content Strategies</p><p>45:50 Leveraging Lead Magnet Posts for Engagement</p><p>46:56 Driving Conversations and Engagement on LinkedIn</p><p>49:35 Crafting Effective Hooks and Content Structure</p><p>51:47 The Science Behind High-Performing LinkedIn Posts</p><p>58:06 Tracking Performance Metrics on LinkedIn</p><p>01:03:55 Building and Scaling a Creator Accelerator Business</p><p>01:07:23 Creating a Cohort-Based Program for Maximum Impact</p><p>01:12:45 Marketing Strategies and Community Building</p><p>01:28:10 Finding the Right Team and Incentivising Growth</p><p>01:30:34 Conclusion and Next Steps</p>