We Went to Cannes Lions (What You Need to Know)

<p>In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. We explore how Hollywood views the creator space, why restrictive brand briefs are officially dead, and the new tools creators need to know about.</p><p><br></p><p>What you’ll learn:</p><p>-- Why brands like PepsiCo are shifting resources to influencer management and open-ended briefs.</p><p>-- The critical difference between creators, influencers, and personalities.</p><p>-- Why comparing YouTube views to Nielsen television ratings is a massive mistake.</p><p>-- How Facebook’s reimagined Creator Studio is using AI to separate business and creator tools.</p><p><br></p><p>00:00 Introduction &amp; Cannes Heat</p><p>02:02 Is Cannes a Corporate Boondoggle?</p><p>05:31 The Rise of the Creator Track</p><p>08:12 PepsiCo&#39;s Creator Strategy Shift</p><p>12:26 Tubefilter &amp; Comscore Roundtable</p><p>12:58 Creators vs. Influencers vs. Personalities</p><p>16:36 YouTube Views vs. Nielsen Ratings</p><p>22:31 Facebook Creator Studio Returns</p><p>26:48 Hot Ones Spinoff on Netflix</p><p><br></p><p>Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.</p><p><br></p><p>Follow Lauren: https://www.linkedin.com/in/schnipper/</p><p>Follow Josh: https://www.linkedin.com/in/joshuajcohen/</p><p>Original music by London Bridge: https://www.instagram.com/londonbridgemusic/</p><p><br></p><p>Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand</p>