Ep. 9: How Do I Know If This Is Working?

<p>The question I hear from almost every CEO six months into posting on LinkedIn: "How do I know if this is working?"</p><p></p><p>But here's what I've noticed: most leaders start the conversation telling me exactly what they want - credibility, trust, narrative ownership, the ability to walk into a room and be known. And then the moment I ask "what does success look like," something shifts. They start talking about pipeline, attribution, follower counts, and dashboards.</p><p></p><p>That gear shift is the problem. And it's why so many leaders quit right before the flywheel starts spinning.</p><p></p><p>In this episode, I break down:</p><p>•  Why the mismatch between what leaders want and how they measure it causes premature quitting</p><p>•  Dark social: why 70-90% of your audience will never like or comment - and why that's not a bad thing</p><p>•  The Matt story: a Naval Academy friend I hadn't spoken to in 15 years who introduced me to a CEO client after 18 months of silent reading</p><p>•  Why probing in sales and hiring conversations is your most underrated attribution tool</p><p>•  The conference analogy: why LinkedIn ROI looks exactly like conference ROI</p><p>•  The performance curve: what to expect in months 1, 2, 3-6, and 6-12</p><p>•  Four quantitative metrics to track - impressions, precision, profile views, follower growth - and the qualitative signals that get there first</p><p>•  The practical playbook: what to track, log, and ask<br /></p><p>If you've been posting and wondering whether it's worth it - this episode is for you.</p><p><br /></p>