
← Cultivating Executive Presence24 apr · 19 min
Ep. 10: The Reluctant CEO - How to Be Visible Without Losing Your Integrity
<p>I hate social media.</p><p></p><p>That's not something you'd expect to hear from the CEO of a LinkedIn ghostwriting company. But it's true. And I think it's the most important thing I can tell you before anything else in this episode.</p><p></p><p>Because the discomfort most leaders feel around LinkedIn visibility? I feel it too. After four years of posting. After hundreds of posts. It still stings when something I care about lands in the void. The edge doesn't go away.</p><p></p><p>What changes is that the discomfort becomes purposeful. And that's a completely different thing.</p><p></p><p>In this episode, I share more of my own experience than I usually do - including the meditation retreat post that fell completely flat, the Stanford Business School reunion where I didn't have to explain what I was up to because everyone already knew, and what I've learned from watching the shyest, most reluctant clients generate the most powerful responses when they finally speak.</p><p></p><p>What You'll Learn:</p><p>• Why the discomfort of posting doesn't go away - and why that's actually the honest answer</p><p>• The difference between being ignored and being criticized - and which one stings more</p><p>• Why authenticity alone isn't a strategy (and the meditation retreat post that taught me that)</p><p>• Why the most reluctant leaders tend to have the most powerful voice when they finally use it</p><p>• The Stanford reunion: what the compound effect of visibility actually feels like in a room</p><p>• How to reframe visibility from ego to service - and why that changes everything</p><p>• Finding your voice in public: why it's messy, iterative, and worth it anyway</p><p></p><p>If the idea of posting on LinkedIn makes you uncomfortable - this episode is for you.</p>