Why Commerce Media Must Deliver Proof, Not Promises with Jill Moser, Mastercard

<p>Commerce media is everywhere. But the real shift is toward clarity, accountability, and outcomes. </p><p>In this episode of <em>Curation Conversations</em>, <a href="https://curationconversations.com/contributors/jill-moser" target="_blank" rel="noopener noreferer">Jill Moser</a>, SVP, Commerce Media at Mastercard, explores how the space is evolving beyond retail, why “proof not promises” matters more than ever, and how brands can connect media exposure to real-world spend. From CFO scrutiny to AI, trust and curated audiences, this is where commerce media is heading next. </p>