Part 1: Linear Thinking Meets CTV Reality with David Nyurenberg, InterMedia Advertising

<p>CTV is growing fast, but the fundamentals of TV still matter. </p><p>In Part 1 of this two-part Curation Conversations episode, David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the foundations of CTV, why the channel still needs a TV-first mindset, and where the biggest barriers to progress remain. </p><p>The conversation covers the relationship between linear and CTV, planning and transparency challenges, and the buying dynamics shaping performance today. From show-level data to Direct IO opportunities, this episode looks at what advertisers need to understand if CTV is going to deliver on its promise. </p>