Why you must deliver on your brand promise | CX Heroes #52 - Melanie Virreira

Learn in this episode: Why packaging isn't your brand, and what actually earns customer trustThe one broken promise that can cost you a B2B accountHow to turn a routine supplier meeting into a shared solution by asking for a challenge statementWhy manufacturing put off connecting its CRM and ERP systems for years, and how AI is finally making the cleanup worth doing Melanie Edwards Virreira is a brand and go-to-market strategist in the packaging industry. She has led marketing and strategy at...