#75 What it really takes to win four International CX Awards | CX leadership insights with Irene van Hoorn, CCXP

What does it really take to win four International CX Awards, amongst which three GOLD?

In this episode of CX Leadership Talks, Nienke Bloem sits down with Irene van Hoorn, CX Leader of the Year and Brand Experience Transformation Lead at Eneco.

Irene shares how she moved from marketing and product roles to building and professionalizing CX as a discipline, and ultimately winning three Gold and one Bronze at the International CX Awards.

This is not a trophy story. It’s a leadership story.

About building authority without formal power.About scaling CX in a complex organization.About trusting the process.And about daring to say: “Screw it. Let’s do it.”

If you are wondering whether you are “ready” to step up, take visibility, or go for recognition? This episode is for you.

Because imposter thinking is common.But leadership is personal, not positional.

In this episode, you’ll learn:

How to build authority before you have formal power

What it really takes to professionalize CX at scale

Why external recognition strengthens internal credibility

How to approach awards strategically and win