Why Using AI to Write Your Brand Voice is Killing Your Business with Delia McCowan

<p>Have you ever used ChatGPT to write your website copy, Instagram captions, or About page? You’re not alone. And you’re not a bad business owner for doing it.</p><p>In this episode, I talk to Delia, founder of Tidewater Studio, who’s a brand strategist and copywriter. We talk about how using AI might be a shortcut that is quietly costing entrepreneurs the one thing that actually gets them clients, customers, brand recognition, and their own authentic brand voice.</p><p>Delia is a brand strategist and copywriter working with founders, service providers, and creative businesses to build communities that buy from you, because of you.</p><p>After working in every facet of corporate marketing, she took the leap into entrepreneurship, working with business owners to go beyond “what makes them different”, guiding you through how you can use your personality and perspectives as a core part of building your brand.</p><p>She’ll break down why AI-generated copy is hurting your brand personality across the internet, how founders can rebuild trust in their own perspective, and why “professionalism” is due for a societal change of perspective.</p><p><strong>Connect with Delia</strong></p><p><a href="https://www.instagram.com/tidewater.studio">Instagram</a><br><a href="https://www.threads.com/@tidewater.studio">Threads</a><br><a href="https://www.linkedin.com/in/deliamccowan">LinkedIn</a><br><a href="https://tidewaterstudio.myflodesk.com/thecurrent">Newsletter</a></p>