What Happens When a Brand Designer Rebrands Herself? With Eva Couto

<p>Even the people who design brands for a living aren&#39;t immune to rebrand chaos. In this episode of Dear Creator, brand designer Eva Couto (Flying Colours Creative®) breaks down her own total brand overhaul. New name, new website, new offers, new visual identity and the lessons she learned the hard way, including the newsletter logo mistake she didn&#39;t catch until it was already sent.</p><p>We cover:</p><ul><li>How to know when it&#39;s actually time to rebrand</li><li>Why creative constraints make your work better, not worse</li><li>Website vs. social media: which one actually deserves more of your time</li><li>The real reason &quot;building in public&quot; feels performative</li><li>How to keep your personal brand and business brand aligned as a solopreneur</li><li>Common rebrand mistakes (and how to avoid them)</li></ul><p>Common questions this episode answers:</p><ul><li>Is my website or social media more important for my business?</li><li>Does having creative rules limit creativity or help it?</li><li>How long should a rebrand actually take?</li><li>How do I know when it&#39;s time to rebrand?</li></ul><p>Eva is a Brand &amp; Marketing Designer, and the Ringleader behind Flying Colours Creative®, where bold brands step onto the main stage to own their weird. She helps personal brands &amp; service providers bring their personality into the spotlight of their brand, by designing and implementing bold brand identities, so they can command attention, and succeed with Flying Colours.</p><p>She&#39;s on a mission to bring colour back into the online small business world &amp; make beige, boring brands sweat along the way.</p><p><strong>Connect with Eva</strong></p><p>🎪 The Extravaganza: 12-week, all-inclusive brand transformation that gives you all the visuals, website &amp; marketing assets it takes to succeed with Flying Colours.<br><a href="https://www.flyingcolourscreative.com/extravaganza">https://www.flyingcolourscreative.com/extravaganza</a></p><p>🐅 Uncaged: The weekly newsletter for service providers who refuse to be tamed.<br><a href="https://www.flyingcolourscreative.com/newsletter">https://www.flyingcolourscreative.com/newsletter</a></p><p>🎙️ The Freak Show: Step right up to the show where you own your weird &amp; turn your unique personality into your biggest brand asset.<br><a href="https://www.flyingcolourscreative.com/podcast">https://www.flyingcolourscreative.com/podcast</a></p><p>Eva’s Website: <a href="https://www.flyingcolourscreative.com">https://www.flyingcolourscreative.com</a></p>