Decoding Trolls

← Decoding Trolls13 aug · 43 min

Podcast | The Economist Gets Trolled

Podcast | The Economist Gets Trolled13 aug43 min

As in all my work, I’m both working through these contemporaneous examples of writing and Ruschist Disinfolklore in order to apply and fine-tune the method, but I’m also hoping to then communicate some of the power of the method, which is the twelve-tool way, available at disinfolklore.eu.

Midnight Tea at the Kremlin

So the clock on the Kremlin tower had already struck midnight on the 28th of May 2025 when Andrey Melnichenko was finally summoned. Vladimir Putin greeted his guest, invited him to sit beside him, and offered him tea. Move closer, Andrey, Putler said kindly. A red folder lay in front of the president. Melnichenko guessed it was his own security service dossier. Is someone bothering you? Putler asked, with care.

Melnichenko told the president that the mistake of Russia’s business elite had been to separate their fate from the fate of Russia. He thanked the Russian dictator for helping him see the light. Putler was pleased. For years he had warned the oligarchs that they were not truly welcome in the West. Now one of the foremost among them had admitted that Putler was right. The audience lasted over an hour.

The scene is not mine. It is the opening scene of The Economist’s own profile of Melnichenko, published on the 9th of July 2026 in 1843, the paper’s long-read magazine, named for the year of its founding. The headline: a top Russian oligarch breaks the silence.

Why 1843 Matters in My Oeuvre

Some of you who have been following my work since the beginning of the full-scale invasion might recognise the significance of 1843 in my oeuvre. One of my first posts on Twitter regarding Russia was on the 4th of March 2022, when I was still employed as a diplomat for the Organization for Security and Co-operation in Europe. And I had, several years before, gone through all the documents I could find relating to the first Crimean War, to try to understand if it would give any insights into the current, the second Crimean War. And I found this amazing Economist article, which I then wrote about, in which it describes the perennial problems of the Russian army. And you won’t be surprised to know they are exactly the same problems that we see today.

Not only that, but even by the 4th of March 2022, it was clear, in the space of less than a week, that the perennial problems of the Russian army were still the ones that had afflicted it in 1853 — sorry, I’m muddling my dates; it was 1853 — and that afflict it today. So much so that the Washington Post saw my post, and Max Boot did an editorial based on it, basically saying the Russian army hasn’t changed at all since the first Crimean War.

So, to see this puff piece for a Ruschist. So: a man takes tea with the Tsar at midnight. He recants his Western life to the Tsar’s face. He is shown the folder that owns him. Ten months later, he breaks the silence in the West’s most trusted liberal weekly, while living in Moscow, unarrested, his factories defended by the Russian army. The silence was not broken. It was commissioned.

One Package, Two Vessels

The Economist didn’t publish one piece that week. It published two. The profile — 37 minutes of reading, built on 60 hours of granted conversation — tells us who the man is. And beside it, under the paper’s By Invitation rubric, the man’s own manifesto: why a broken Russia is bad for the world. The paper’s standfirst, the line under the headline that tells you what to think before you read, asserts his conclusion as if it were the weather: when the war in Ukraine ends, Moscow will need to be part of the new security architecture.

The two vessels carry one payload. The profile manufactures the character — the physicist, the outsider, the chaos theorist, the man who avoids ideological and moral judgments. The manifesto then delivers the policy: stop pressuring Russia, accept its sovereignty over everyone, and let its elites design what comes next. Character first, payload second. This is how you serve a troll to readers who think themselves