Podcast | Federov and Ukraine's Disinfolklore Channel

Four years ago I was scrolling a Ukrainian Telegram channel called Trukha. It is the biggest news channel in Ukraine. Over three million subscribers read it. It carries air-raid alerts, front-line clips, football, discount codes, the lot. And there, in among the news, I kept seeing a phrase: Kosovo i Metohija.

Kosovo i Metohija is not a neutral name. It is the Serbian state’s irredentist name for Kosova, the name that says the territory can never be anything but Serbian.

I know this because as a diplomat in the OSCE I often encountered the meme “Kosovo i Metohija” in the minutes of meetings. Often these minutes never revealed which country said what.

However, whenever I saw the phrase “Kosovo i Metohija” I knew the speaker was speaking on behalf of Russia or Serbia - no other member state of the OSCE ever used that meme. Moscow loves that name. It is the frame Moscow borrows whenever it wants to say that borders are negotiable and that some nations do not really exist. And here it was, dressed as news, in the most-read channel of a country fighting for its own borders.

I am not Ukrainian. I read the channel through a translator app. Even so, the meme stood out like a wrong note. That was my first sighting of what I have come to call a Trukha problem. Not just a problem with one channel. A problem with a form.

This week the form became news itself.

What happened this week

Ukraine reshuffled its government, and its defence minister, Mykhailo Fedorov, left the post. Fedorov then said: that from the moment Trukha was bought by a new owner, the channel began working systematically against him, and he named the parliamentarian Danylo Hetmantsev as connected to the campaign (Detector Media, 16 July 2026: https://detector.media/infospace/article/251248/, and DSnews: https://www.dsnews.ua/ukr/politics/fedorov-zvinuvativ-naybilshiy-telegram-kanal-ukrajini-u-zamovniy-kampaniji-proti-nogo-16072026-463553).

The activist Serhii Sternenko had already published an investigation pointing to a Kharkiv crypto entrepreneur as the likely buyer, possibly holding a Russian passport. The channel’s previous owner was mobilised in June and blamed the minister personally.

Claims like these are easy to make and easy to dismiss. Everyone in a political fight says the media is against them. So I did what the Disinfolklore method always asks: I measured.

What the data shows

Trukha’s flagship channel publishes its full history on the open web. I collected 35,135 posts, everything the channel published from 24 March 2024 to 17 July 2026, and counted every mention of Fedorov by name. There are 126 of them across twenty-eight months.