Christian Watson, Creator of the Mega Viral Social Media Character Mr. Skelly & Founder of Brand Studio 1924us, on Blending the Heritage of Craftsmanship with Innovative Marketing

<p>Christian Watson is the founder of the boutique branding agency 1924us and the creator of the mega viral animated character Mr. Skelly. </p><p>Rooted in the craftsmanship of the 1920s, all his work is entirely hand-drawn, using vintage techniques to create modern brand systems. </p><p>Through 1924us, Watson has helped brand more than 200 companies — from independent coffee shops to Fortune 500 brands — while also building an audience of over 7 million followers across social media platforms.</p><p>In this episode, we discuss Christian’s rise to fame, how he approaches social media today, why he’s not using any AI in his design process at all, and his advice for how to unlock more opportunities as a working creative.</p>