Domino’s Is Paying Customers to Test Its New App

<p>Domino’s is offering customers a $5 coupon to test its redesigned app and website, turning a product rollout into a customer participation campaign.</p><p>This DesignRush Brief explores how the brand uses immediate rewards, optional feedback, and a follow-up digital order to build goodwill, improve the user experience, and encourage repeat business.</p><p></p>